Open Access Journal
Open Access Journal
Artigos | Vol. 3 Issue 1 (2025)
Grecy Kally Fernandes da Silva Bastos Jeane Calado da Silva Souza Luís Fernando Pinheiro Bispo Allisson Ronaldo da Silva Mendes Amanda Kelle Cavalcante de Souza Ana Cláudia Souza Lins Andrezza Paula Silva Lima Bruna Araújo Aleixo Bruno Rafael Torres Ferreira Cibely Oliveira Nery Rodrigues Valença Diego Harlen Ramos de Melo Jefferson da Silva Santos orge Gomes da Silva Sobrinho , Kássia Roberta Rodrigues de Souza Marcela Araujo de Freitas Brito Paula Rios Pinto da Silva Rego Paulo Icaro de Sales Freitas Rafael Chagas Lins Renata Maia Roberta Queiroz Miranda
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Published in February 24, 2025
The objective of this research is to understand how consumer behavior has changed over the years, up until the present day, and how this has impacted the beauty market and its target audience. Through a literature review, it was possible to conclude that the beauty market has been increasingly encompassing new segments, and this opens space for entrepreneurship, which, combined with the implementation of strategies, guarantees a highly profitable sector that contributes to the maintenance of brands. However, although it is clear that the articles lack a more in-depth approach to these new types of consumption, it is possible to see that this sector has been diversifying and including new segments successfully.
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