Open Access Journal
Open Access Journal
Artigos | Vol. 3 Issue 1 (2025)
Luiz Thassio Siqueira Lino Vinicius Matheus Silva de Andrade Willckeberg Xavier Alves da Silva Allisson Ronaldo da Silva Mendes Amanda Kelle Cavalcante de Souza , Ana Cláudia Souza Lins Bruno Rafael Torres Fer Cibely Oliveira Nery Rodrigues Valença Diego Harlen Ramos de Melo Jefferson da Silva Santos Jorge Gomes da Silva Sobrinho Kássia Roberta Rodrigues de Souza Marcela Araujo de Freitas Brito Paulo Icaro de Sales Freitas Rafael Chagas Lins Renata Maia Roberta Queiroz Miranda
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Published in February 24, 2025
Digital marketing is essential in organizations' strategies, with social media playing a fundamental role. How social media affects and is used in companies' digital marketing strategies. Thus, this study carried out a literature review seeking to map Brazilian academic discussions that deal with digital marketing between 2021 and 2023. The results observed highlight that social media is essential for building a good relationship with customers and increasing the company's visibility. In this sense, social media is described as an important tool for achieving business goals, requiring constant adaptation to changes in consumer behavior and the social media landscape.
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